Friday, 24 May 2013

All India Radio in collaboration with IGCA organised a special Homage Concert

All India Radio in collaboration with IGCA organised a special Homage Concert dedicated to the violin maestro Lalgudi G Jayaraman at Indira Gandhi Centre for the Arts Auditorium
After floral tributes by Shri Chinmay Garekhan, President IGCA, Shri Leeladhar Mandloi, DG:AIR and other dignitaries present there, it was a musical homeage on the violin by Lalgudi GJR Krishnan and Lalgudi Smt. Vijayalakshmi (son and daughter and desciples of the maestro) who presented choicest of compositions both popularised by their mentor as well as marvellous creations of the maestro. They were accompanied on the Mridangam by Thiruvaroor Bhaktavatsalam and on the Ghatam by Tripoonitura Radhakrishnan who provided excellent support.
 The nearly two hours concert began with the varnam composed by the maestro in the Raag Devgandhari in Adi Tala. Then came a few compositions of Tyagraja presented with rich improvisation, prestine classical purity and soaked in melody. The main item was a Lalgudi pancharatam of Tyagraja in the Raag Todi set to Adi Tala followed by Tani Avartanam played on Mridangam and Ghatam by Thiruvaroor Bhaktavatsalam and by Tripoonitura Radhakrishnan respectively. The concert concluded with a composition of poet Subramania Bharti tuned by the maestro and Tilana in raag Tilang composed by the maestro.

It was indeed a fitting tribute to the maestro with the elite audience leaving the auditorium in a blissful state and as highly satisfied music lovers.

Tuesday, 21 May 2013

"All India Radio records 15 percent rise in revenues" Team    15 May 13 17:05 IST

MUMBAI: Advertising and additional resources has pushed the revenues of All India Radio (AIR) to 15 percent compared to its earnings last year. 

Speaking with, All India Radio’s Director General Sh. Leela Dhar Mandloi says, "As per our revenue is concerned, we gained this year in comparison to last year. We have recorded at least 15 per cent increase in the revenue." 

Over the years AIR has been recognized for creating awareness about social issues, government policies and schemes, but the radio broadcasters is adapting to changing demands of the listeners and is increasing its entertainment quotient. In its zest to build new target audience and enhance reach, the station is building up content that interests and entertains its listeners. 

Moreover, Mandloi also brought to notice that AIR has been very particular about disseminating crucial global news in the remote areas of the country and acting as a true national radio broadcaster. AIR signs MOU with different radio stations around the globe to enhance the quantity and quality in its programming. "AIR has its network in border areas, forest areas and rural areas meanwhile private FM stations are limited to towns and metros. Every institution that enters into partnership with AIR their main aim is to reach the rural audience in the remote areas," says Mandloi. 

He further highlights that television, internet and private FM stations are not available in remote areas and it becomes the responsibility of AIR to spread information of global happenings and this is one of the major reasons for such co-operation and partnerships. 

In the era of internet, world is getting smaller and smaller with respect to information but radio is still the only platform in areas where internet or any new forms of technology is possibly interrupted. "We are in the global era where people want to get more and more information about the world. There are people in different parts of the world who fail to have access to internet facility yet wish to avail international information. So we take that information to them through our programmes," states Mandloi. 

Mandloi adds, "We exchange our programs with any institution we sign a MOU with whereby they use our program and we use their program." 

Recently, AIR has signed a radio partnership MoU with the National Scheduled Tribes Finance and Development Corporation (NSTFDC) for coverage of scheduled tribes’ related schemes.